Thursday, May 30, 2019

When the Money Isn't Worth It: Times I Should Have Said "No"


As a self-described Millennial, I know how difficult it is to live paycheck-to-paycheck and to say "no" to potential money.

I grew up watching the American Middle Class disintegrate and entered adulthood with student loans I knew would be next-to-impossible to pay off. The thought of graduating from massage school even further in debt triggered more fears: that I wouldn't find a job or would be injured to the point that I couldn't work. It wasn't even wholly about the money -- it was about the emotional and time investment, where I had devoted a year of my life to learning this trade.

The thought of it all going down the drain was -- and still is -- terrifying.

I made a lot of mistakes those first few years, and still make mistakes from time to time. We talk a lot in school about contraindications -- reasons why we shouldn't massage a client. We also talk a lot about setting and maintaining professional boundaries. Against my better judgment and standard medical recommendations, I have said "yes" to certain clients when I should have said "no," for fear that I would lose out on that client's business, a paycheck, or even my entire job.

For the sake of your clients, your employers, and your own reputation and conscience, ask yourself if giving this massage or bending your boundaries is truly worth the risk.

I have massaged clients who admitted to drinking alcohol before their massage session. They often felt worse afterward and never came back -- so, I lost their business, anyway.

I have massaged clients who triggered mental red flags during a session. Even though I kept it strictly professional, investing up to an hour of my time and physical energy on someone who didn't appreciate it made me feel resentful afterward.

I have taken same-day bookings on my days off with new, random clients. These sessions often ended poorly for various reasons (i.e. red flags) and, again, triggered resentment. It wasn't worth it, and now I don't do same-day bookings for new, random clients.

I have massaged clients who had various, obvious medical issues. I tried to take precautions and maintained frequent communication during the session. They would seem to feel okay afterward, only for me to get a phone call later that week saying they'd been in a lot of pain since the session. My anxiety would spike and I started questioning myself as a professional. While maybe their worsened condition wasn't because of my work, it all could have been avoided if I'd trusted my gut and said, "no."

In these cases, it was so not worth it: it wasn't worth the money, it wasn't worth the physical effort, and it wasn't worth the mental and emotional toll on myself.



There have been a few times where I did successfully say, "No," and it was totally worth it:

One of my long-time clients was in a car accident and sustained a concussion. She tried to come in for a massage with a colleague who wasn't comfortable performing it and turned her down; she wanted to see me and I said, "let's wait a week for you to heal before we do the massage." Despite her obvious displeasure and the threat of taking her business elsewhere, I held my ground and convinced her to give it time. It wasn't until after the concussion passed that she realized she'd been in an altered mental and physical state at the time. She apologized. She's still my client to this day.

A gentleman came to the salon I worked at, asking to speak to the massage therapist. I was the only therapist employed at the time and didn't come into work until later that day, so the staff took his name and number. I was so busy that night that I forgot to return his call. The next day, there was a nasty voicemail on our machine where this gentleman went on an angry tirade about his money apparently not being "green enough" for us and that he was taking it elsewhere. At first, I hung my head with guilt, ready to call and apologize and offer for him to come in. After several minutes of thinking about it, I found my fire and said, "No -- no, I'm not going to apologize. He didn't need to speak to us like that over a simple mistake." My boss took the reins and called him, telling him we didn't appreciate the tone of his message. He hung up.

I took a mobile massage gig that included a 40-minute drive into the city and took me away from my office every other Saturday. The clients were only able to do 30-minute sessions, and I often only had two or three. There were many variables at play that made this gig a poor fit for me: my car was falling apart and I felt stressed, spread too thin, and wasn't breaking even -- financially or otherwise. I did this gig for about two months before I had to say, "I'm sorry, I need to take a break." By saying no, I was able to restructure where I was spending my time and energy.


What You Gain From Saying No:
  • You have time and energy that can be used for finding or working on your ideal clients.
  • You open a space for that ideal client to fill -- getting their regular business helps give you a sustained income, and allows you to do work that feels good to you.
  • Should some terrible circumstance befall that client with medical contraindications, your conscience will be clear. (Yes, it might have been nice to make them feel good for a little while, but would it have been worth the risk of making them feel worse?)
  • You have the opportunity to educate new or inexperienced clients about why you need to say no -- and you can give them the opportunity to come back another day when they're better prepared. 
Remember: don't set yourself on fire (or burn-out) just to keep someone else warm. You do not have to say "yes" to every potential client or employer. Just because you've said "no," today, doesn't mean you've lost a client's business or a job opportunity for forever -- you're making room for opportunities that will better benefit you.

And please know that it is always, always perfectly acceptable to say, "No," for your own sake.



Friday, April 12, 2019

What Do You Need to Start Your Own Business?

So you want to start your own bodywork business? Let me preface this post with the following:
"If you build it, they will come" is a terrible marketing plan.
You can have a beautiful space with the nicest equipment, lotions and oils, and decorations --
-- but if you don't have clients coming to see you, ensuring your rent gets paid and the lights stay on, those lovely doors will be closed in a hurry.
Marketing and choosing how and where you want to work are topics for separate posts. If you want to plan ahead, here is some of my advice.

To start your business on a barebones, shoe-string budget:
  • Sack away extra income to pay a first month's rent and security deposit. You can sell gift certificates, but using that money before they're redeemed carries a substantial risk. Similarly, try to avoid using lines of credit.
  • Furniture, linens, and decorations can be bought second-hand or sometimes found for free. 
  • Reach out to other massage professionals about any extra tables, massage chairs, or other equipment they may be willing to sell.
  • Buy quality massage products in affordable quantities -- these will be used on your clients and yourself, so this is one area where you shouldn't skimp.
  • Ask friends and family for gift certificates to your stores of choice.

For the back-end and marketing details:
  • Vistaprint (affiliate link) has some of the best deals on basic business cards.
  • Google Domains can get you set up with a .com address of your choice for as little as $12 a year, with connections to other web services at varying price points.
  • Square (affiliate link) offers gadgets and an app for accepting credit card payments, along with many other resources.
  • A basic MailChimp account is free and relatively easy to use for e-mail marketing. (Affiliate link, but only if you purchase a paid plan.)
  • Get a free Facebook Page for your business. (Please, oh please, don't register a new profile for your business; there is a difference.)
  • Use an online scheduling system (affiliate link).
  • Make your own graphics and use them on all of your business-related websites, social media pages, etc. to make a consistent "brand."

Sunday, April 7, 2019

You Will Make Mistakes

You will make mistakes*.

Nine times out of ten, they will not be the end of the world. 

* After seven years, I still make mistakes and I will be the first to admit them.

Saturday, April 6, 2019

Advice for Bodywork Students Preparing to Graduate

Specific to (Southern) Maine:

  • If you want to work on a lot of different people and make a lot of money in a hurry, then a gig in the tourism industry can help you get there. Head for the coasts in the summers and ski resorts in the winters.


In General:

  • Be open to opportunities. You may not get to your ideal workplace or wage right away; accept that you may need to make concessions and take smaller steps to get there.
  • Ask your teachers if they're willing to serve as references and write letters of recommendation. Networking and word-of-mouth are golden for marketing your services, but require building and maintaining rapport.
  • Avoid the independent contractor trap. Unless you are really clear on your own boundaries and the regulations of the state, aim toward becoming an employee.
  • Honor your body and go at your own pace: just because Joe Schmoe the massage therapist can work on five people back-to-back without a break doesn't mean that you can or should. If you push yourself too hard, too fast, you can jeopardize your career before it's barely started.

Wednesday, February 27, 2019

Introduction!

Hi.

My name is Bethany Ingraham, and I've been working as a massage therapist for about seven years. I've spent my career working in a hair salon, at chiropractor offices, and doing mobile massage before officially transitioning to my own business, I Knead Serenity, in Buxton, Maine. As of January 2019, I've started teaching at my "alma mater," Spa Tech Institute, because I love working with massage students and sharing tips and tricks for getting through school and out into the community.

Professional™ Me... ... versus My Latest Facebook Selfie

I aim for casual professionalism: I hold myself and my colleagues to high standards, but I'm incapable of being super serious and rigid 100% of the time. My office and services don't quite fit the spa industry standard of complete, meditative zen. It's comfortable and cozy, but I have a corner office next to a busy road and post office, with other office neighbors frequently going through doors and connected halls. I like to let my clients pick their music, so we get a nice mixture of Reggae, the Lumineers, acoustic rock covers, and Annie Lennox to balance out the pan flutes and synthesizers.

And if the name didn't give it away, I'm really into alternative rock music, sci-fi shows, and at-times-obscure pop-culture references.



As much as I enjoy writing, I'm also a perfectionist. I love to wax poetic and make sure everything is nice and tidy and makes sense before I hit "publish." Sometimes, I just can't dedicate that amount of time and attention, which means I end up with unfinished drafts that don't make it out into the world. This blog may not always have photos and long paragraphs of information. I will likely ramble. I may have to go back and edit things later, or make a new post to better explain whatever points I was trying to make.

Still, I hope that you'll stick around and find something that helps you. Ask questions -- there are no stupid questions, only stupid answers. And it's me: I drive my family nuts with my smart-alec answers, and I'll probably try to answer with something witty.

Stay shiny! ♡